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Brand identity & packaging2026

Modèlic

A neighbourhood bread brand with character. An identity inspired by the shapes of bread, carried through packaging, posters and everyday objects.

The identity on a tote bag and a T-shirt.
The identity on a tote bag and a T-shirt.

Warm, with character.

Modèlic is built around trust, care and a clear sense of personality. Bread itself becomes the starting point for a graphic language that feels familiar, tactile and expressive.

From the shapes of bread to a graphic language.
From the shapes of bread to a graphic language.
The pattern brought into everyday use.
The pattern brought into everyday use.

One identity, many small moments.

A palette of green, orange and blue brings the system together. The patterns and lettering move across bags, wrapping, posters and packaging.

Three colours, one poster system.
Three colours, one poster system.
Bags and printed packaging.
Bags and printed packaging.
Labels and packaging applications.
Labels and packaging applications.

A closer look.

See all the project material in one place.

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