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Festival identity

Blau Marí

A festival identity built around the quiet balance of stacked stones. Organic forms, a restrained palette and distinctive lettering extend across posters, public spaces and festival objects.

The identity out in the city.
The identity out in the city.

A simple form, with room to play.

Stacked stones become a flexible symbol. Their irregular silhouettes carry the identity across compositions, working alongside imagery and typography.

From stacked stones to the brand symbol.
From stacked stones to the brand symbol.
One visual language, different poster compositions.
One visual language, different poster compositions.

From the street to the festival.

The system moves between large public applications and smaller objects: banners, posters, passes and wristbands.

A street poster.
A street poster.
Banners in the city.
Banners in the city.
Festival pass.
Festival pass.
Wristbands.
Wristbands.
An identity that holds its own in everyday spaces.
An identity that holds its own in everyday spaces.

A closer look.

See all the project material in one place.

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