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Place branding · Academic project2026

Vall de Vidre

A visual identity for Vallvidrera, where Barcelona meets the forest. The project gives form to a place that belongs to the city while living at a different pace.

A project byAmelia Papa · Maria Leonor Taveira de Carvalho · Júlia Brey

Aquí Barcelona canvia de ritme.
Aquí Barcelona canvia de ritme.

City and forest, in the same frame.

The identity grows from Vallvidrera’s position between urban life and Collserola. It brings together the structure of the city and the organic textures of the landscape, with attention and a sense of belonging at its centre.

The visual language: structure, texture and changes of scale.
The visual language: structure, texture and changes of scale.

A place made visible.

Posters, signs and public communication carry the same language into the neighbourhood. Maps, leaves, roots and familiar urban forms become part of one shared identity.

The identity across neighbourhood spaces.
The identity across neighbourhood spaces.
An application in the streets of Vallvidrera.
An application in the streets of Vallvidrera.
Una altra manera de ser ciutat.
Una altra manera de ser ciutat.

A neighbourhood on screen.

The project also explores a website, an app and social content as places for local information, everyday connection and discovery.

Website concept.
Website concept.
App concept for neighbourhood life.
App concept for neighbourhood life.
The visual language adapted to social formats.
The visual language adapted to social formats.

A closer look.

See all the project material in one place.

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